Latest Antix
Having people subscribe to your e-mail database isn’t easy. As a company, it’s challenging, frustrating and slow. There are lots of ways to incentivize or even trick people into signing…
A quick hunt on job seeker websites like seek.co.nz, and almost every job listing mentions a strong desire for ‘attention to detail’. As an employer, you should really stop asking…
Staats, Staats, and K’s (1958) study on “Attitudes Established by Classic Conditioning” explored the extent to which attitudes can be developed through classical conditioning, which is a form of learning…
Mourali and Yang’s paper highlights the dual role of power in resisting social influence. While power can provide individuals with the resources and confidence needed to resist social influence, it can also lead to overconfidence and a belief that one is immune to the influence of others. By understanding these competing effects of power, individuals and organizations can better navigate social influence dynamics and promote a culture of independent thinking and critical inquiry.
Weinberger’s article highlights the potential relevance of the sleeper effect for advertising and suggests that more research is needed to better understand its impact in this context. While the sleeper effect may not be a panacea for advertisers, it does offer some interesting insights into how consumers process and respond to advertising messages.
WORK IN PROGRESS ARTICLE Decide from the start. It can help with the name, how about instead of Jedsplumbingltd.co.nz or jedsplumbingofficial.co.nz branding as Jedtheplumber.co.nz or jedsbestplumbing.co.nz Are you the gimmick?…
The sun hung low in the sky, casting long shadows across the deserted street. A gentle breeze rustled the leaves of the trees, creating a soothing melody. In the distance, the faint sound of laughter echoed, carried by the wind. It was a tranquil evening, perfect for quiet contemplation or a leisurely stroll through the peaceful neighborhood. As dusk settled in, the sky transformed into a canvas of vibrant hues, painting a picturesque scene that seemed to belong in a work of art. The chirping of crickets joined the chorus of nature, adding to the serene atmosphere. It was a moment to savor, a fleeting glimpse of beauty in an ever-changing world.
Research Recaps
See more‘Paper Cuts’ are research article summaries cut to quick to read format with the help of human & AI cooperation. Links to the original published research articles are included.
Weinberger’s article highlights the potential relevance of the sleeper effect for advertising and suggests that more research is needed to better understand its impact in this context. While the sleeper effect may not be a panacea for advertisers, it does offer some interesting insights into how consumers process and respond to advertising messages.
TAKES
See more‘Biz Takes’ are articles written by humans. A little old fashioned and include opinion pieces.