Latest Antix
Ultimately, the key is to understand your audience and tailor your message to resonate with them on both a logical and emotional level. By doing so, you’ll be more likely to achieve your desired outcome.
Author(s): Gerd Bohner, Nina Dickel Source: Annual Review Psychology Date: 2011 If you’ve ever found yourself inexplicably drawn to a particular brand or product, you may have experienced the effects…
Attitude accessibility is the ease with which an attitude can be retrieved from memory. The more accessible an attitude is, the more likely it is to influence behavior.
Laroche, Toffoli, Zhang, and Pons, conducted a survey of 460 Chinese and 510 Canadian respondents to test the persuasive effects of cigarette ads that used fear appeal messages. The study…
Servers are the physical spaces the files from websites live on, the code required to run a website, the photos uploaded, the text written, are all kept on servers. Servers…
The best URL you can get is a short .com that is relevant to your business, easy to remember and easy to pronounce. #1 rule – it should be something…
The sun hung low in the sky, casting long shadows across the deserted street. A gentle breeze rustled the leaves of the trees, creating a soothing melody. In the distance, the faint sound of laughter echoed, carried by the wind. It was a tranquil evening, perfect for quiet contemplation or a leisurely stroll through the peaceful neighborhood. As dusk settled in, the sky transformed into a canvas of vibrant hues, painting a picturesque scene that seemed to belong in a work of art. The chirping of crickets joined the chorus of nature, adding to the serene atmosphere. It was a moment to savor, a fleeting glimpse of beauty in an ever-changing world.
Research Recaps
See more‘Paper Cuts’ are research article summaries cut to quick to read format with the help of human & AI cooperation. Links to the original published research articles are included.
Ultimately, the key is to understand your audience and tailor your message to resonate with them on both a logical and emotional level. By doing so, you’ll be more likely to achieve your desired outcome.
Author(s): Gerd Bohner, Nina Dickel Source: Annual Review Psychology Date: 2011 If you’ve ever found yourself inexplicably drawn to a particular brand or product, you may have experienced the effects of evaluative conditioning. What is Evaluative Conditioning? Evaluative conditioning is the process by which we form attitudes towards a stimulus…
Attitude accessibility is the ease with which an attitude can be retrieved from memory. The more accessible an attitude is, the more likely it is to influence behavior.
Laroche, Toffoli, Zhang, and Pons, conducted a survey of 460 Chinese and 510 Canadian respondents to test the persuasive effects of cigarette ads that used fear appeal messages. The study examines the potential impact of these messages on consumers’ attitudes toward smoking and their intention to quit. The authors found…
Staats, Staats, and K’s (1958) study on “Attitudes Established by Classic Conditioning” explored the extent to which attitudes can be developed through classical conditioning, which is a form of learning in which a neutral stimulus is paired with a response that naturally elicits an emotional or physiological reaction. In this…
Mourali and Yang’s paper highlights the dual role of power in resisting social influence. While power can provide individuals with the resources and confidence needed to resist social influence, it can also lead to overconfidence and a belief that one is immune to the influence of others. By understanding these competing effects of power, individuals and organizations can better navigate social influence dynamics and promote a culture of independent thinking and critical inquiry.
TAKES
See more‘Biz Takes’ are articles written by humans. A little old fashioned and include opinion pieces.
Servers are the physical spaces the files from websites live on, the code required to run a website, the photos uploaded, the text written, are all kept on servers. Servers can be one physical machine, a a whole bunch of machines chained up virtually or virtual slices of a machine.…
The best URL you can get is a short .com that is relevant to your business, easy to remember and easy to pronounce. #1 rule – it should be something you like the sound of. It’s YOUR brand. The good news is that having a .com by itself does not…
Having people subscribe to your e-mail database isn’t easy. As a company, it’s challenging, frustrating and slow. There are lots of ways to incentivize or even trick people into signing up, and we go over some of those practices along with the pro’s and con’s that come with them in…
A quick hunt on job seeker websites like seek.co.nz, and almost every job listing mentions a strong desire for ‘attention to detail’. As an employer, you should really stop asking questions like this. Who in their right mind would answer ‘Why, no! I don’t pay attention to detail!’ when you…
WORK IN PROGRESS ARTICLE Decide from the start. It can help with the name, how about instead of Jedsplumbingltd.co.nz or jedsplumbingofficial.co.nz branding as Jedtheplumber.co.nz or jedsbestplumbing.co.nz Are you the gimmick? What are you trying to push? Etc.