Latest Antix
Ever wonder if humor or fear packs more punch in advertising? This study breaks down the surprising effects of mild humor versus fear appeals.
Exploring the link between consumer attitudes and behavior, this study reveals how attitude measurement can predict shopping habits, especially in the context of trading stamps.
Does humor or fear work better in ads? George W. Brooker explores how these two emotional appeals can shift consumer behavior—and the results may surprise you!
Gender and emotional advertising—how males and females respond differently, and why private vs public contexts matter.
How do you counter conspiracy theories? Banas & Miller explore inoculation strategies—and even inoculating against inoculation itself.
Ultimately, the key is to understand your audience and tailor your message to resonate with them on both a logical and emotional level. By doing so, you’ll be more likely to achieve your desired outcome.
The sun hung low in the sky, casting long shadows across the deserted street. A gentle breeze rustled the leaves of the trees, creating a soothing melody. In the distance, the faint sound of laughter echoed, carried by the wind. It was a tranquil evening, perfect for quiet contemplation or a leisurely stroll through the peaceful neighborhood. As dusk settled in, the sky transformed into a canvas of vibrant hues, painting a picturesque scene that seemed to belong in a work of art. The chirping of crickets joined the chorus of nature, adding to the serene atmosphere. It was a moment to savor, a fleeting glimpse of beauty in an ever-changing world.
Research Recaps
See more‘Paper Cuts’ are research article summaries cut to quick to read format with the help of human & AI cooperation. Links to the original published research articles are included.
Ever wonder if humor or fear packs more punch in advertising? This study breaks down the surprising effects of mild humor versus fear appeals.
Exploring the link between consumer attitudes and behavior, this study reveals how attitude measurement can predict shopping habits, especially in the context of trading stamps.
Does humor or fear work better in ads? George W. Brooker explores how these two emotional appeals can shift consumer behavior—and the results may surprise you!
Gender and emotional advertising—how males and females respond differently, and why private vs public contexts matter.
How do you counter conspiracy theories? Banas & Miller explore inoculation strategies—and even inoculating against inoculation itself.
Ultimately, the key is to understand your audience and tailor your message to resonate with them on both a logical and emotional level. By doing so, you’ll be more likely to achieve your desired outcome.
TAKES
See more‘Biz Takes’ are articles written by humans. A little old fashioned and include opinion pieces.
Servers are the physical spaces the files from websites live on, the code required to run a website, the photos uploaded, the text written, are all kept on servers. Servers can be one physical machine, a a whole bunch of machines chained up virtually or virtual slices of a machine.…
The best URL you can get is a short .com that is relevant to your business, easy to remember and easy to pronounce. #1 rule – it should be something you like the sound of. It’s YOUR brand. The good news is that having a .com by itself does not…
Having people subscribe to your e-mail database isn’t easy. As a company, it’s challenging, frustrating and slow. There are lots of ways to incentivize or even trick people into signing up, and we go over some of those practices along with the pro’s and con’s that come with them in…
A quick hunt on job seeker websites like seek.co.nz, and almost every job listing mentions a strong desire for ‘attention to detail’. As an employer, you should really stop asking questions like this. Who in their right mind would answer ‘Why, no! I don’t pay attention to detail!’ when you…
WORK IN PROGRESS ARTICLE Decide from the start. It can help with the name, how about instead of Jedsplumbingltd.co.nz or jedsplumbingofficial.co.nz branding as Jedtheplumber.co.nz or jedsbestplumbing.co.nz Are you the gimmick? What are you trying to push? Etc.