Browsing: Research Briefs

Author(s): Gerd Bohner, Nina Dickel Source: Annual Review Psychology Date: 2011 If you’ve ever found yourself inexplicably drawn to a…

Mourali and Yang’s paper highlights the dual role of power in resisting social influence. While power can provide individuals with the resources and confidence needed to resist social influence, it can also lead to overconfidence and a belief that one is immune to the influence of others. By understanding these competing effects of power, individuals and organizations can better navigate social influence dynamics and promote a culture of independent thinking and critical inquiry.

Weinberger’s article highlights the potential relevance of the sleeper effect for advertising and suggests that more research is needed to better understand its impact in this context. While the sleeper effect may not be a panacea for advertisers, it does offer some interesting insights into how consumers process and respond to advertising messages.