Laroche, Toffoli, Zhang, and Pons, conducted a survey of 460 Chinese and 510 Canadian respondents to test the persuasive effects…
Browsing: advertising
Weinberger’s article highlights the potential relevance of the sleeper effect for advertising and suggests that more research is needed to better understand its impact in this context. While the sleeper effect may not be a panacea for advertisers, it does offer some interesting insights into how consumers process and respond to advertising messages.
WORK IN PROGRESS ARTICLE Decide from the start. It can help with the name, how about instead of Jedsplumbingltd.co.nz or…