Ultimately, the key is to understand your audience and tailor your message to resonate with them on both a logical and emotional level. By doing so, you’ll be more likely to achieve your desired outcome.
Author: David Gadnyx
Author(s): Gerd Bohner, Nina Dickel Source: Annual Review Psychology Date: 2011 If you’ve ever found yourself inexplicably drawn to a particular brand or product, you may have experienced the effects of evaluative conditioning. What is Evaluative Conditioning? Evaluative conditioning is the process by which we form attitudes towards a stimulus based on the pairing of the stimulus with positive or negative experiences. For example, if you have had a positive experience with a particular brand of cereal, you may form a positive attitude towards that brand. Conversely, if you have had a negative experience with a particular product, you may…
Attitude accessibility is the ease with which an attitude can be retrieved from memory. The more accessible an attitude is, the more likely it is to influence behavior.
Laroche, Toffoli, Zhang, and Pons, conducted a survey of 460 Chinese and 510 Canadian respondents to test the persuasive effects of cigarette ads that used fear appeal messages. The study examines the potential impact of these messages on consumers’ attitudes toward smoking and their intention to quit. The authors found that fear appeal messages in cigarette ads were more persuasive in China than in Canada. The Chinese participants were more likely to perceive smoking as a severe threat to their health and were more motivated to quit smoking after seeing these types of ads. In contrast, Canadian participants were less…
Servers are the physical spaces the files from websites live on, the code required to run a website, the photos uploaded, the text written, are all kept on servers. Servers can be one physical machine, a a whole bunch of machines chained up virtually or virtual slices of a machine. There are lots of variations. Servers are quite nerdy, but something you need if you’re going to have a website, and also something we hope we can help you avoid being ripped off on. Server prices can vary drastically. If we think of them like houses, there’s a big difference…
The best URL you can get is a short .com that is relevant to your business, easy to remember and easy to pronounce. #1 rule – it should be something you like the sound of. It’s YOUR brand. Most generic short .com addresses are taken If you have the opportunity to purchase a short and relevant .com, your heart will probably stop when you see the price. The good news is that having a .com by itself does not push your search ranking higher. A .com does not out rank a .xyz or a .co.uk or a .biz or a…
Having people subscribe to your e-mail database isn’t easy. As a company, it’s challenging, frustrating and slow. There are lots of ways to incentivize or even trick people into signing up, and we go over some of those practices along with the pro’s and con’s that come with them in another article. What’s most important is letting subscribers leave in peace. As a subscriber, if you’re being spammed and don’t have an easy opt-out solution, mark the company’s mail as spam. If they are using a mail service, you’ll most likely be removed from the e-mail database. Marking an email…
Some of these strategies are good, others you should avoid outright as in the end, they’re not worth it. Now lets clarify, having someone sign up for an account on your site is different to someone opting in and out of receiving your marketing messages. Here we’re talking about direct marketing subscriptions. Text, e-mails or other direct message from brand to subscriber. When you have a user marketing database, where you send out messages, you should ensure you make it easy for subscribes to opt-out. Good idea: Good content This one’s a wild thought isn’t it? By far, the best…