Ultimately, the key is to understand your audience and tailor your message to resonate with them on both a logical and emotional level. By doing so, you’ll be more likely to achieve your desired outcome.
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Author(s): Gerd Bohner, Nina Dickel Source: Annual Review Psychology Date: 2011 If you’ve ever found yourself inexplicably drawn to a…
Attitude accessibility is the ease with which an attitude can be retrieved from memory. The more accessible an attitude is, the more likely it is to influence behavior.
Laroche, Toffoli, Zhang, and Pons, conducted a survey of 460 Chinese and 510 Canadian respondents to test the persuasive effects…
Servers are the physical spaces the files from websites live on, the code required to run a website, the photos…
The best URL you can get is a short .com that is relevant to your business, easy to remember and…
Having people subscribe to your e-mail database isn’t easy. As a company, it’s challenging, frustrating and slow. There are lots…
A quick hunt on job seeker websites like seek.co.nz, and almost every job listing mentions a strong desire for ‘attention…
Staats, Staats, and K’s (1958) study on “Attitudes Established by Classic Conditioning” explored the extent to which attitudes can be…
Mourali and Yang’s paper highlights the dual role of power in resisting social influence. While power can provide individuals with the resources and confidence needed to resist social influence, it can also lead to overconfidence and a belief that one is immune to the influence of others. By understanding these competing effects of power, individuals and organizations can better navigate social influence dynamics and promote a culture of independent thinking and critical inquiry.