Having people subscribe to your e-mail database isn’t easy. As a company, it’s challenging, frustrating and slow. There are lots of ways to incentivize or even trick people into signing up, and we go over some of those practices along with the pro’s and con’s that come with them in another article. What’s most important is letting subscribers leave in peace. As a subscriber, if you’re being spammed and don’t have an easy opt-out solution, mark the company’s mail as spam. If they are using a mail service, you’ll most likely be removed from the e-mail database. Marking an email…
Author: David Gadnyx
Some of these strategies are good, others you should avoid outright as in the end, they’re not worth it. Now lets clarify, having someone sign up for an account on your site is different to someone opting in and out of receiving your marketing messages. Here we’re talking about direct marketing subscriptions. Text, e-mails or other direct message from brand to subscriber. When you have a user marketing database, where you send out messages, you should ensure you make it easy for subscribes to opt-out. Good idea: Good content This one’s a wild thought isn’t it? By far, the best…
A quick hunt on job seeker websites like seek.co.nz, and almost every job listing mentions a strong desire for ‘attention to detail’. As an employer, you should really stop asking questions like this. Who in their right mind would answer ‘Why, no! I don’t pay attention to detail!’ when you list it right there? When you’re demanding attention to detail, don’t be vague and don’t expect applicants to read your mind! Don’t be afraid to be more specific in what attention to detail means to you and your company, and to communicate its importance clearly. What little things do you…
WORK IN PROGRESS ARTICLE Decide from the start. It can help with the name, how about instead of Jedsplumbingltd.co.nz or jedsplumbingofficial.co.nz branding as Jedtheplumber.co.nz or jedsbestplumbing.co.nz Are you the gimmick? What are you trying to push? Etc.