Author(s): Gerd Bohner, Nina Dickel Source: Annual Review Psychology Date: 2011 If you’ve ever found yourself inexplicably drawn to a…
Browsing: behavior
Attitude accessibility is the ease with which an attitude can be retrieved from memory. The more accessible an attitude is, the more likely it is to influence behavior.
Staats, Staats, and K’s (1958) study on “Attitudes Established by Classic Conditioning” explored the extent to which attitudes can be…