Author(s): Gerd Bohner, Nina Dickel Source: Annual Review Psychology Date: 2011 If you’ve ever found yourself inexplicably drawn to a…
Attitude accessibility is the ease with which an attitude can be retrieved from memory. The more accessible an attitude is, the more likely it is to influence behavior.
Mourali and Yang’s paper highlights the dual role of power in resisting social influence. While power can provide individuals with the resources and confidence needed to resist social influence, it can also lead to overconfidence and a belief that one is immune to the influence of others. By understanding these competing effects of power, individuals and organizations can better navigate social influence dynamics and promote a culture of independent thinking and critical inquiry.